Featured Newsletter
Trust is the New Currency: How Wealthy Are You?
Industry conditions are the number one predictor of a company’s past and future financial performance. Trust is number two! This shift in consumer behavior is more than the quality of products or services you offer; it’s about constructing a bedrock of reliability and transparency so customers choose you over competitors. However, trust is increasingly difficult to earn, especially with the recent emergence of AI.
How you handle data and use technology to influence your customers’ experience will decide your fate in the trust economy. Prioritize the most important drivers of trust – empathy, reliability, and integrity – and grow your customer loyalty this year and in the years to come.